Since e-Business has proven to be a very complex avenue for businesses, with the boom and the bust, there are many seminars, training sessions, books, online modules, and websites that are geared toward ensuring e-Business is a success. One new book that has been released is “No Business like E-Business.”
This book helps to save the reader time and money because it covers both the basics and pitfalls that every online entrepreneur should know. This book is a great tool to utilize to ensure an e-Business is successful.
These tools are important to newbies to the online avenue to sell their products, because without a clear understanding and extensive research the online launch will likely fail because there are more forces against the online business than a physical one.
Some of the pitfalls:
1) Only certain products are suitable for online (cars not bought online)
2) Some products need to be touched and held before they are bought
3) Not all consumers have access to the technology needed to support online business or they may not have the desire to purchase products online, because they like the experience of shopping in a store.
If your product is not able to satisfy these needs or overcome them by establishing a niche in the market then your online business will likely fail. Compensating for these pitfalls is essential to online success……..Amazon is an e-tailer that has done an excellent job of understanding and accommodating these problems, establishing themselves as an online heavyweight. Keep in mind that not all companies have been as successful as Amazon!
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