Amazon....from clicks to bricks?

Rumours are soaring that Amazon is gearing up to buy launch bricks and mortars stores in Britain to support its rapidly growing website. If this secret is true, they did not do a very good job of keeping the secret quiet.



If Amazon is indeed going to launch a store, it represents a reversal of the thinking of the dot.com boom. With the adoption of e-Business people feared that internet shopping would kill physical stores, with most retailers only conducting business online. For Amazon to be able to go from being an “Internet pureplay” to a physical store, it is a reversal of the logic that retailers make more money online.  They must see the value of having a physical store... they can capture those consumers who don't like to shop online.


There are some e-tailers that have opened shops, like Lastminute.com however for the most successful e-tailer to capture the bricks and mortar segment of the industry will have a huge impact on the retailing industry. This might be the move to make the retailer even more of a threat on the global stage.....Walmart look out!